Hedger Constructions
INSPIRED has worked with Hedger Constructions for over a decade and has positioned company as Victoria’s Multi-Award Winning Custom Home Builders
The Brief
A successful family business, Hedger Constructions was seeking a long-term partnership with an experienced marketing agency to help deliver a comprehensive suite of services and deliver ongoing business growth. Over the past decade INSPIRED has shaped all aspects of the brand strategy including brand story, website development, social media management, content development, media buying, print advertising, editorial, signage and corporate stationary.
Our involvement has helped Hedger Constructions become one of Victoria’s most desirable custom home builders and supported the state wide expansion of the business. Acting as an outsourced marketing manager, INSPIRED assists Hedger Constructions with all day-to-day marketing requirements, giving the client confidence that their brand presence is effectively managed across all media with consistent messaging and cohesive visual design.
INDUSTRY
Construction
INVOLVEMENT
Outsourced Marketing Manager
Brand Strategy
Custom Website Design & Development
Search Engine Optimisation
Brand Story
Social Media Management
Content Creation
Media Buying
Advertising Artwork
Editorial Placement
Signage
Corporate Stationary
VISIT
Custom Website Design & Development
To showcase the award-winning custom homes for which Hedger Constructions is renowned and the people-centric nature of custom construction, INSPIRED developed a bespoke website solution which focused on user experience. With a modern, premium feel, the website clearly conveys why Hedger Constructions is the builder of choice for custom home solutions, outlines the build process and provides custom home design inspiration in the form of an extensive portfolio of completed projects.
The elegant, yet high impact branding utilises the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral and digital media. Structurally the website is large, with in-depth content about Hedger Constructions’ varying services and an extensive image library that visually communicates the aesthetics and lifestyle rewards that can be achieved through custom building.
The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Keyword research and website mapping were used to identify optimisation opportunities, and a content brief for each page of the site was developed to target specific keywords. INSPIRED undertook all copy writing for the site to ensure the brand story and message were effectively communicated and included all relevant search terms. The Google Analytics and Google Search Console were also integrated with the site, providing invaluable data on user experience and interaction.
Advertising & Editorial
In order to build brand awareness for Hedger Constructions, INSPIRED manages media scheduling, including buying media space and producing high impact, print ready ad artwork. Positioning the brand in leading glossy print magazines, INSPIRED books and provides content for display ads, sponsored features and advertorials. The brand’s print ads are instantly recognisable, utilising the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral.
Utilising our network of media contacts INSPIRED also assists with editorial placement, creating press releases, project briefs, and supplying high quality imagery as the basis of print and digital features.
Social Media & Content Creation
INSPIRED’s social media management provides Hedger Constructions with consistent and cohesive messaging across multiple brand channels. We develop social strategy with editorial calendars and integrate campaigns with brand objectives. Our skilled copywriters also craft all social content and curate inspirational imagery to connect with the target audience.
Branding, Signage & Stationary
The in-house graphic design team at INSPIRED supplies Hedger Constructions with the creative required to ensure consistent visual messaging across all mediums. We develop artwork for print advertising, capability statements, corporate stationary, site and office signage, banners and large format event signage. Our in-depth brand knowledge ensures all visual materials are consistent with the values and identity of the brand and in-line the overarching marketing strategy.
